#OWomaniya : This woman's 'Anokhi' collection will certainly bring out your uniqueness
By Tarry
Hello lovelies,
Life is so strange, isn't it? Often, when you think you are standing at crossroads, there would be a shining light at the corner of one roads and you will find your destination. I am on similar crossroads at the moment, but somehow, I cannot see that light. Hoping that I am able to see it real soon...
Anyhow, for me, the best thing about this blog is certainly 'O Womaniya'. Through this column which is so close to my heart, I get to know about so many lovely women. And in this new edition of 'O Womaniya', here is a woman whose jewellery and accessory collection promises to be 'Anokhi' or unique enough to make you swoon.
Here's a toast to the wonderful
Vinnie and Anokhi Jewelry & Accessories
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| Indian Lifestyle Blog / Meet Vinnie of 'Anokhi' |
Q.
Tell us a bit about yourself :
-
Fun loving, creative and free spirited is probably the best description I am bestowed
upon by anyone who comes in touch with me. A commerce graduate with a family
and peer driven mandatory MBA degree backed with 8 long years of corporate
experience in work profiles I didn’t connect to at heart. Add to it - two failed
business ventures in the past and I thought I had lost it all. Thankfully destiny
had different plans and I finally found my true calling with my love for handcrafted
and designer jewelry and thereby turning passion into profession, totally by
conspiracy of gods and friends alike. A true Aquarian, a dreamer at heart;
striving to be fiercely independent in all aspects of life has always been the driving
force behind all my endeavours.
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| Indian Lifestyle Blog / A piece from Anokhi Jewelry & Accessories |
Q.
How did Anokhi Jewellery & Accessories happen? And how was the name decided?
- As I mentioned earlier, Anokhi Jewelry and
Accessories was born out of sheer accident. I had wanted to do something of my
own but with less investment and risk factor. At the same time the primary aim
was to finally pursue something I love doing without having Monday blues; like
in a typical corporate job. I was always fond of visiting exhibitions and used
to admire people retailing such creative stuff. I was on a vacation with my
school friends in Bangalore and chanced upon some stunning handcrafted and very
unique jewelry and I just bought those on a whim and back home organised an
exhibition. That’s how Anokhi came into place. Own designing and online
retailing through Facebook page was of course the most practical and subsequent
transition to selling customised pieces on a better platform. As for the Brand
name ANOKHI, it has very deep personal connotations for me (too personal to
share), hence the obvious choice of name for something so close to my heart.
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| Indian Fashion Blog / A piece from Anokhi Jewelry & Accessories |
Q. What
does Anokhi Jewellery & Accessories offer to all lovers of jewellery
and accessories?
-
The paramount aim of Anokhi was to substantiate as a one-stop shop for an exquisite
range of contemporary and indo-western handcrafted jewelry and chic accessories
from across India. Each Anokhi piece offers a fusion of ethnicism, contemporary
aesthetics & excellent craftsmanship. Customization, value for money and
personal touch has been our USP right from the beginning. Our own designed
range of jewelry offers exclusivity, which has become the true essence of our
brand. Anokhi Jewellery & Accessories also boasts of a collection of
beautiful indo-western accessories – digitally printed scarves, printed silk
scarves and hand painted dupattas and stoles.
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| Indian Beauty Blog / A piece from Anokhi Jewelry & Accessories |
Q.
How has been your journey so far?
-
It surely has been no less than a break neck speed journey of highs and lows;
of risks and challenges; a stable goal in foresight but an unpredictable path.
The transition from retailing only in home turf through exhibitions to
gradually opening greater avenues by creating a strong and steady online presence
to adding wholesaling, reselling and every possible mode of putting forward
one’s entire product line to a wide customer base beyond geographical
boundaries et al. Needless to say a very fulfilling experience so far and the
ultimate satisfaction of making so many women look gorgeous in Anokhi Jewellery
& Accessories creations and receiving endless accolades and
appreciations for the same from our more than 15000 and counting beautiful fans
on our Facebook page.
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| Indian Women's Blog / A piece from Anokhi Jewelry & Accessories |
Q.
What has been the happiest and most memorable moment with Anokhi
Jewellery & Accessories ?
-
To be able to stand on one’s own feet in a remarkable short period of time; to
be able to steer myself in a any direction I chose through Anokhi Jewellery
& Accessories has been very empowering and personally fulfilling.
Nobody raves about “AVERAGE”. The customer delight expressed through numerous
messages and mails to Anokhi Jewellery & Accessories every single day
makes me very happy and proud. In this era of all communications conveniently
restricted through messages and whatsapps, customers especially taking their
precious time out to call you, share pictures flaunting my pieces and tell you
with childlike excitement as to how stunning they looked wearing Anokhi pieces and
the compliments they received is a never ending source of encouragement and
true happiness for me. It is exhilarating to know that in last few months,
Anokhi has served as a platform for many a woman in our very own customer
database to start something of their own by retailing our jewelry thus lending
them a sense of purpose beyond their pressing household and personal
commitments. Ever grateful to all these lovely women out there to bring so much
joy to my pursuits and endeavours.
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| Indian Jewelry Blog / A piece from Anokhi Jewelry & Accessories |
Q.
Any hiccups or challenges in the journey and how you managed them?
-
The Path that leads us through the most obstacles often provides the richest journey.
Undoubtedly, it has been a roller coaster ride in the initial phase, good and
bad experiences with the vendors and the craftsmen, constant new learning’s and
experiences with the small and big risks taken, never ending streamlining
efforts to get everything on an automated mode so as to smoothly run the business
in spite of ever increasing fierce competition, striving for exclusivity,
juggling finances to keep afloat and above all single handedly running the whole
show with the sole pursuit of making women look gorgeous and happy in Anokhi
creations at all times. My biggest strength through all this has been my family
and my friends who have just kept me going strong and steady.
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| Indian Lifestyle Blog / A piece from Anokhi Jewelry & Accessories |
Q. What
are your future plans?
-
First and foremost, the market presence in online space to be strengthened in
terms of adding more platforms for retailing and showcasing Anokhi line of
jewelry through more shopping portals and our very own website which is already
in the pipeline. More emphasis on customisation and creating newer designs to
delight the customer base and lending them a differentiated yet desirable
shopping experience on an ongoing basis is the ultimate aim. Adding interesting
accessories time and again would remain our forte.
"To
be considered significant enough to be featured in this blog is an achievement itself.
Thank you Tarannum ! Needless to say, striving more limelight for myself and Anokhi
on such wonderful and popular interfaces like this one, through happiness quotient
of our customers would be our continuous present and future endeavour thereby
taking Anokhi to dizzying heights of success.....
Checkout Anokhi's wonderful collection (it is a lot more than shown here) on their facebook page : https://www.facebook.com/AnokhiJewelryAndAccessories
PEL SHOUTS :
I am truly enamoured by the collection by Anokhi. And Vinnie, you certainly have an eye, or rather two, for creativity. Each of your sets is a classic piece in itself and does look 'Anokhi'. I have totally fallen for the uniqueness and the vastness of your collection. Kudos to you and all good wishes from Team PEL and its pals for a very successful growth of Anokhi.
Thanks for featuring them here, or else I would have never known they existed ! :-)
ReplyDeletewow....That's really beautifully! I love such ethnice collection :)
ReplyDeleteHi Richa. For this wonderful collection and more , you can visit our Facebook Page - Anokhi Jewelry and Accessories. Thank you for the lovely compliment :-). Vinnie
ReplyDeleteHi Vishakha. For this wonderful collection and more , you can visit our Facebook Page - Anokhi Jewelry and Accessories. Thank you for the lovely compliment :-). Vinnie
ReplyDelete