# Press release :

Lakme Gen Next designers to be mentored by the renowned fashion designer - Anita Dongre

This season’s six designers were hand-picked by the new eighteen member Advisory Board made up of luminaries and stalwarts in the Indian fashion industry who did an outstanding job for the seventeenth batch of the Gen Next category. The new batch of designers will debut at the upcoming season of Lakmé Fashion Week Summer/Resort 2014 that will be held from 12th to 16th March 2014 in Mumbai.

The Gen Next programme is a reflection of how LFW has nurtured fashion talent over 17 long seasons and provided them with an opportunity to showcase their creativity at India’s most prestigious fashion event. Past protégés such as Masaba Gupta, Swapnil Shinde, Rahul Mishra, Nitin Bal Chauhan, Archana Rao, Aneeth Arora and many others got their first break at Lakmé Fashion Week. Today they are stars in their own right. Each of these six designers joining the ranks of the greats has an individualistic quality and will follow in the footsteps of their predecessors.

Each season the winning designers have been mentored by an illustrious person from the fashion fraternity and this year it is Anita Dongre. Designer par excellence, Anita has been at the forefront of the Indian fashion scene for over 20 years and is inarguably, one Indian designer who truly stands in a league of her own. Under Anita’s guidance too, the new batch is expected to grow to their fullest potential while maintaining their individuality.

This season the selection of the six designers were made from 150 + submissions and through a pre-selection of 30 entries. The distinguished panel of jury members comprised eminent designers, fashion editors; prominent buyers and representatives from Lakmé & IMG Reliance chose six names basis some key criteria that included quality, innovation, marketability, and ability to legitimately take their business to the next level.

Lakmé Fashion Week’s 17th Gen Next Batch  : Chandni Mohan (Delhi), Divya Sheth (Kolkata),
Parul Bhargava (Paris), Sreejith Jeevan (Kochi), Ujjawal Dubey (Noida), Vilvin Sabu (Pune).

The increased number of entries along with the continued growth of the program’s alumni reaffirms the platform’s stature in terms of relevance and reach in the global fashion market.

Anita Dongre, the new mentor for LFW Gen Next programme shared, “I’m super excited to be counseling the Gen Next designers and congratulate them on making it to one of the most coveted fashion platforms in the country. The young designers selected today not only displayed their creative talent but their passion for fashion! It was heartening to see their enthusiasm, confidence and craft- I look forward to a really exciting and enriching experience for all of us!”

Purnima Lamba, Lakmé, Head, Innovations, said, "Gen Next has been setting a new benchmark in fashion with every edition of the Lakmé Fashion Week. Each season we handpick dynamic, fresh statements by budding designers who define the future of fashion through our platform. At LFW SR 2014 we are confident that the new batch of creators, under their mentor Anita Dongre, will continue this legacy. The new advisory board is closely involved at every level of selection to bring forth a showcase of nothing but the best."

Saket Dhankar, Head-Fashion, IMG Reliance, said, "Season on season, the Gen Next programme has introduced promising talent that is at par with international standards. The new mentor along with fresh board members will provide an added boost and a renewed direction for the young designers. This programme has produced some of India’s most acclaimed designers who have significantly contributed in shaping the industry and redefining the future of fashion in India. The current batch is vibrant, full of fresh ideas and is expected to set a new benchmark that is a notch higher."

PEL speaks : I am definately looking forward to these new Gen Next designers at LIFW. Such new crop bring in so much freshness to the fashion world. Are you also looking forward to it?


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